So, You Want to Start a Business? 8 Steps to Making the Leap by Edward D. Hess and Charles D. Goetz is free today from the Amazon Kindle store, and has received a perfect 5 out of 5 stars based on 13 customer reviews. You can pick up your free copy by clicking here or typing in http://amzn.to/ku3Gxc into your computer’s web browser.
Here is the book’s description from the Amazon website:
Build the Successful Company You’ve Always Wanted to Own!
- · Avoid the 8 disastrous operational mistakes that kill new businesses
- · Walk step-by-step through the entire process of building a winning business
- · Master 55 amazingly simple rules of business success
- · For every entrepreneur and potential entrepreneur…no previous business experience necessary!
- · Launch the winning business you’ve always wanted…or make more money in the business you’ve already started!
More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.
Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.
Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now.
What really makes a successful entrepreneur?
What they do, how they act…and how to find your best path to business success
Get the 3 “Ws” right from the start
What will you sell, who will buy it–and why will they buy it?
55 simple, indispensable rules for success
What you must know about customers, competitors, and your employees
The art and science of managing people, operations, and growth
Create processes, set priorities, maximize quality, measure people–and improve every day
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