Innovative Business Solutions Based on a Design Strategy by Robert Brunner, Luke Williams, Deepa Prahalad, and Ravi Sawhney is free today from the Amazon Kindle store (this is actually three books combined into one volume), and you can pick up your free copy by clicking here or typing in http://amzn.to/nGGxdq into your computer’s web browser.
Here is the book’s description from the Amazon website:
A brand new collection of state-of-the-art insights into business innovation and design strategy from world-renowned experts–now in a convenient e-format, at a great price!
3 extraordinary eBooks help you drive maximum value from business innovation, design, and creativity!
Three remarkable eBooks take you to the cutting edge of business innovation, design strategy, and value creation! Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. Do You Matter?: How Great Design Will Make People Love Your Company shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities–and successfully executing on them!
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