Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan is free today from the Amazon Kindle store, and has received an average user rating of 4 out of 5 stars based on 55 customer reviews. You can pick up your free copy by clicking here or typing in http://amzn.to/rh7gzY into your computer’s web browser.
Here is the book’s description from the Amazon website:
Africa, like many emerging markets, has been long overlooked, but is poised for explosive growth and opportunity, says author Mahajan (The 86 Percent Solution) in this must-read for investors, executives and anyone with an interest in global business. He argues that Africa “is richer than you think” and presents “as big an opportunity as China and India.” The author describes a burgeoning middle class, referred to as “Africa Two,” and illustrates how successful companies are organizing the marketplace, creating infrastructure, advertising, and even customizing packaging. In a continent where many countries lack basic resources and transportation, Mahajan admits it would be easy for investors or corporations to discount prospects for profitability, but he describes how creative entrepreneurs have identified these problems as opportunities: the Coca-Cola Company uses trucks, bicycles and handcarts to transport its product into rural villages and is building its own ice plant to keep drinks cool during power outages. This compelling and captivating overview of the market with its colorful anecdotes provides a tremendous insight into Africa’s wealth, which Mahajan calls a “different type of oil and diamonds.”
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